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While some shoppers are satisfied with odor protection across the whole body, others also wanted help with sweat control all over.
February 10, 2025
By: Melissa Meisel
What are today’s deodorant shoppers looking for and how is Secret meeting their needs? Dr. Maiysha Jones, Principal Scientist at Secret, took talk to chat with Happi about it. In her words: Consumer research from Secret reveals that today’s shoppers prefer products that offer long-lasting freshness and sweat protection. Research also found that women were concerned about body odor in places other than their armpits – like their chest, privates, and feet. This led to the Whole Body D...
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